Business innovation can be a great catalyst for the growth and success of your business, and help you to adapt to and grow in the marketplace.
The purpose of the business innovation process is to create value for the organization as a whole. This can be through reinventing your business model, but also through adapting to changes in the environment to deliver better products or services, for example.
To innovate, you need to create a business innovation vision. Without a vision, you cannot expect your team to be innovative and to know in which direction they are headed. Innovation must have a purpose. A well-defined innovation vision takes your organization from its present state to a better future, and inspires your team on both a rational and emotional level. But to innovate you need to create a business innovation vision that is both clear and inspiring.