The key to a successful digital transformation
Read more by Jaap Hezemans
When we’re talking about digital transformation, we’re referring to how a company’s digital aspects are fully integrated into its core. This goes beyond the integration of websites and apps, for example, it’s about digitizing business-critical systems. These are complex systems that you can’t simply shut off or redesign, since the whole business is built on this digital foundation.
Alignment is the way forward
In all our years of software development, we have learned that one factor is key in the success of a digital system. It’s not how fast a product is finished or how well the UX of a system works. No, the most important aspect is alignment. By alignment we mean all aspects (teams, data, processes and software) of an organization that are working towards realizing a company’s digital strategy. After spending over 25 years digitally transforming companies, we came to the conclusion that the chance of successfully completing a digital transformation increases significantly when the teams, data, processes and software are aligned.
Especially when it comes to creating new sustainable propositions. We often see that the value of this is underestimated and that the focus is only on building and integrating technology. But especially when you develop new propositions where silos have to be broken or an existing supply chain is brought up for discussion, it is just so important to align teams, data and processes to this.
How we can help your business
However, it’s easier said than done to align all these different aspects. We believe that this is something that all organizations are dealing with. That’s why we advise to, before starting a digital project, create a sketch of how things are organized now, so that you have a clear benchmark. Unfortunately, it is not a trick in advance, it is something you have to keep doing continuously. When we set up a product, we take it all these things into account.
You have to ask the right questions in order to map the current situation and involve the right people. We can help you with this process. Together with you and your team, we ensure that we set up your new proposition in a sustainable way and that all stakeholders and processes within your organization are aligned around this, so that nothing stands in the way of a successful digital transformation.
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