Digital strategy and a future proof platform for OV-fiets

By 25 September 2020

Digital strategy and a future proof platform for OV-fiets

Challenge

The OV-fiets (public transport bike) is part of the NS (Dutch Railways) and facilitates the traveler’s last mile. Each day, the bikes are used by more than half a million people. The digital systems couldn’t keep up with the OV-fiets’ exponential growth over the past few years. So, NS Stations teamed up with INFO to create a solid foundation for their digital platform.

OV-fiets Innovatie INFO

Scalable and future-proof platform

Our solution

INFO helped to create the digital product strategy and roadmap. Based on this, INFO designed and built several digital products that together create a scalable and future-proof solution. This included FRAME, the complete bike-management application, and several other apps that are necessary to manage the bicycles are a part of this, as well as facilitating the innovative pilot with the new smart locks. As a result, the OV-fiets can continue to grow smoothly and offer the users a positive experience.

Map out the complete rental-bicycle chain

To provide all travelers with a bike each day, OV-fiets has to grow. However, the available space per location is limited, so simply adding bikes is not really an option. The solution was in improving the complete bike rental process.

 

In order to determine the areas for improvement, INFO made the OV-fiets rental chain transparent. Through extensive user research and a service design process, we discovered for instance that there was no possibility of gaining insight into how many bicycles were present at a certain location. In addition, new hand scanners were introduced that had to be outfitted with a new app. Finally, a major problem that the NS was dealing with was that more than 2,000 keys were taken or lost by users each year, leaving the bikes temporarily unavailable. Together with NS, INFO built the digital products needed to solve these issues.

Smart applications provide ease of use

The bicycle-management application FRAME was developed to map the bike rentals. This system provides insight and is scalable so it can keep up with the growth of OV-fiets.

 

The choice was made to introduce new hand scanners for checking (both OV and private) bikes in and out. INFO developed the React Native app SCANIT that makes it possible for bikes to be scanned super fast.

 

Finally, the smart lock was developed, which allows bikes to be unlocked with a public transportation chip card, rather than with a key. In support of this new smart lock, INFO developed the React Native app LOCKIT, together with a Service App.

Results

NS speaking

A funky, dynamic company to work with. You’re welcomed into the INFO environment with open arms and guided in their agile way of working to get moving as soon as possible. They delve into the depths of your product/service and get to the core of what’s needed in terms of added value. If you’re looking for a dedicated development team to creatively build quality products, you’re at the right address!

Jon Tarry, Program Manager, NS, OV-fiets

Highlights

5200000
rides in 2019
20
reduction in repair process
50
reduction in time spent by service desk

Your projectour next challenge?

Cyrille Rentier
Business Development Director

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