Future proofing and personalizing football magazine Voetbal International

By 16 March 2019

Future proofing and personalizing football magazine Voetbal International

Challenge

Solution

cirkel

Advisory

In line with VI’s strategic eCommerce goals, we defined the user happiness vision and parameters for their new digital environment

cirkel

Strategy

We mapped out the success factors of personalized content and designed a one of a kind digital environment that could cope with high-peak traffic and specific user needs.

cirkel

Delivery

We developed a CMS platform that is easy to use, enables writers to quickly publish content and creates personalized experiences for subscribers based on their preferences.

Results

1st

VI is able to constantly be the first to publish and distribute news and match reports

35%

Increase in page views of PRO content

3000

New account registrations per week

“INFO went above and beyond to make our new digital platform suit our needs and perform beautifully. I have no doubt that we will be happy customers for many years to come.”

Matthijs Kraai, Head of IT and Product Owner, Voetbal International

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