The main challenge that publishers have faced the past decade is the fact that print circulations have been steadily declining. Unfortunately, this applies to all print media. In order to get more revenue from their digital channels, Voetbal International (VI) was looking for personalized user experiences to increase reader engagement and loyalty.
In line with VI’s strategic eCommerce goals, we defined the user happiness vision and parameters for their new digital environment
We mapped out the success factors of personalized content and designed a one of a kind digital environment that could cope with high-peak traffic and specific user needs.
We developed a CMS platform that is easy to use, enables writers to quickly publish content and creates personalized experiences for subscribers based on their preferences.
VI is able to constantly be the first to publish and distribute news and match reports
Increase in page views of PRO content
New account registrations per week
“INFO went above and beyond to make our new digital platform suit our needs and perform beautifully. I have no doubt that we will be happy customers for many years to come.”
Matthijs Kraai, Head of IT and Product Owner, Voetbal International