Shaping the experience of the global Adyen Career Hub

By 17 October 2020

Shaping the experience of the global Adyen career hub

The challenge

Adyen was founded in 2006 with the aim of accelerating and simplifying global payments. Today, Adyen is one of the hottest payment technology companies globally and has offices in more than 20 countries with over 1,350 employees and +85 nationalities. To better showcase the company’s values and continue to attract the right talent, Adyen was looking at improving their current career site and create a richer applicant experience. INFO partnered with Adyen to help map out the user experience for applicants and co-design the new career hub.

Scoping the role of the Career Hub

Our solution

To help Adyen achieve their goals, we approached this project with a systemic mindset to help uncover and tackle the challenges of designing a digital product that fits within the organizational context. Starting with an ecosystem map, we mapped the interrelation of the processes around the career hub to grasp its context in the organization. We then scoped the role of the platform and defined key questions to address in order to ensure a platform that would bring value to Adyen as well as their applicants.

Translating applicants needs into a future-proof design

In today’s job market, where first impressions matter greatly, we focused on understanding what makes people more or less likely to apply for a job and how to communicate with those needs in the language of Adyen. With a focus on the needs of the key personas of Adyen, we began concepting and validating the new experience of the Career hub through continuous iteration and testing. During this process we provided evidence for making the right design decisions moving forward. Our role also involved continuous alignment with Adyen’s stakeholders that facilitated a smooth decision-making process along the way.

User test career hub for Adyen | INFO

New global career hub for Adyen

A fully digital career site was launched globally in April 2020. With this new career hub, the awareness and discovery of Adyen is being facilitated, showing insights about people, culture and the Adyen way of working. This also includes managing expectations about what working at Adyen looks like and how your career can grow with them. In short, helping future applicants understand what being part of Adyen means.

Results

Adyen speaking

“Working with INFO helped us focus on the core aspects for creating a richer experience of our global Career Hub. Their balance between strategy, research and design meant we were able to identify the key needs of potential applicants and how to address them in the most beneficial way. By the same token, INFO’s collaborative approach made it easy to co-create the career hub across a diverse set of stakeholders, which ensured that the core values of Adyen weere brought to the forefront of the career hub experience.”

Beatrice Askaner, Head of Marketing Europe – Adyen

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Elly Doek
Business Innovation Consultant

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