The importance of alignment in digital product development

In the more than 25 years of experience we have in developing new digital products and services, we have noticed that there’s one factor determines the success of a digital system. That’s not how fast a product is finished or how good the UX of a system is. No, the most important thing is alignment. By alignment we mean all aspects (teams, data, processes and software) of an organization that are focused on achieving the digital strategy of the organization.

We were curious about the vision of others on the importance of alignment in digital product development and how companies deal with it in real life. That’s why we talked to Just Eat, VanMoof, NOC*NSF and Philadelphia Zorg. During online interviews we asked them, among other things, how they define alignment, what obstacles they encounter and what valuable tips they have in the field of alignment for others in their position.

What to expect

  • Best practises van Just Eat Takeaway (JET), NOC*NSF, VanMoof and Philadelphia
  • Learnings om alignment in your organization a succes

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