Future-proof football magazine
The client
Voetbal International (VI) is a renowned Dutch football magazine publisher, known for its in-depth coverage of football news and analysis. They focus on offering real-time match updates and delivering exclusive top-quality content to football fans through both print and digital platforms.
The challenge
The main challenge that publishers have faced the past decade is the fact that print circulations have been steadily declining. Unfortunately, this applies to all print media. In order to get more revenue from their digital channels, Voetbal International (VI) was looking for personalized user experiences to increase reader engagement and loyalty.
The solution
In line with VI’s strategic eCommerce goals, we defined the user happiness vision and parameters for their new digital environment.
We mapped out the success factors of personalized content and designed a one of a kind digital environment that could cope with high-peak traffic and specific user needs.
We developed a CMS platform that is easy to use, enables writers to quickly publish content and creates personalized experiences for subscribers based on their preferences.
The tech stack
- Java
- Keycloak
The results
VI is able to constantly be the first to publish and distribute news and match reports.
35
%
increase in page views of PRO content
3
thousand
new account registrations per week
VI about our collaboration:
“INFO went above and beyond to make our new digital platform suit our needs and perform beautifully. I have no doubt that we will be happy customers for many years to come.”
Let’s look ahead together
Get in touch and let’s see how we can help you advance.
Hoite Polkamp
Director of Business Development