The client
Voetbal International (VI) is a renowned Dutch football magazine publisher, known for its in-depth coverage of football news and analysis. They focus on offering real-time match updates and delivering exclusive top-quality content to football fans through both print and digital platforms.
The Challenge
The main challenge that publishers have faced the past decade is the fact that print circulations have been steadily declining. Unfortunately, this applies to all print media. In order to get more revenue from their digital channels, Voetbal International (VI) was looking for personalized user experiences to increase reader engagement and loyalty.
