Globally scalable loyalty platform

The client

Just Eat Take​away​.com is a lead­ing glob­al online food deliv­ery mar­ket­place, con­nect­ing con­sumers and part­ners through its plat­forms. The com­pa­ny was cre­at­ed in Jan­u­ary 2020 by bring­ing togeth­er two of the world’s most suc­cess­ful food deliv­ery firms: Take​away​.com and Just Eat.

The challenge

Through the acquisition of Lieferando.de in 2014, Takeaway.com inherited a points-based loyalty programme, which they replicated on their platform in 2016. The programme revolves around earning points by ordering takeaway, which can then be used to redeem offers on the loyalty platform.

After a two-year period, Takeaway.com had seen enough evidence that the programme enabled them to stimulate favourable customer behaviour. Wanting to maintain momentum and scale up, Takeaway.com decided to roll it out across multiple markets. They selected INFO as their partner to assist in developing the new platform on their core systems.

The solution

Takeaway.com aimed to create a robust, secure, and scalable integrated platform adaptable to future needs. We proposed technical solutions for seamless integration and restructuring to meet global and local requirements. Together, we devised a long-term product vision centred on enhancing awareness, engagement, and customer satisfaction. We came up with a technical solution that is not only scalable and flexible, but also integrated perfectly with JET’s existing core systems. 

Besides usability and aesthetic improvements, we focused on empowering the loyalty team and improving the visibility of special offers through completely rebuilding their CMS. This also makes the customer experience more natural and more appealing.

For the first time ever, Takeaway.com entrusted a third party to build part of their core system. That’s why we delivered a dedicated, embedded team for daily collaboration, led by one of JET’s product owners. Using Scrum methodology, we delivered the new platform, while planning the rollout strategy for six European countries, starting with France.