The client
From their vertical farm in Amsterdam, Growy cultivates next-level tasty, healthy, and affordable salads, herbs, and microgreens. Its mission is to provide local, zero-waste, nutritious, affordable and tasteful produce.
The challenge
Growy wants to produce food in a future-proof and circular way. To globally scale this innovative concept, Growy partnered up with us to create the world’s first fully robotised, zero-waste vertical farm.
The solution
We collaborated to co-create a vision for a subversive Farming-as-a-Service (FaaS) business model, which merges human-centered design, robotics, IoT sensors, and data science. Growy’s FaaS model, managed by us, revolutionises vertical farming. Our joint journey mostly revolved around providing actionable insights for a fully automated Plant Manager.
We addressed the challenge of connecting plants, robots, and users, using service design. This meant that we didn’t only do service design from a human point of view, but also from the plants’.
Following our research, we were able to define a strategic roadmap and an MVP. The Plant Manager, driven by robotics, IoT sensors, and AI-driven data analysis, automates sowing, manages cell capacity, and optimises lighting, watering, and climate conditions.
