Shaping the experience of the global Adyen Career Hub
The client
Adyen was founded in 2006 with the aim of accelerating and simplifying global payments. Today, Adyen is one of the hottest payment technology companies globally and has offices in more than 20 countries with over 1,100 employees and +85 nationalities.
The challenge
To better showcase the company’s values and continue to attract the right talent, Adyen was looking at improving their current career site and create a richer applicant experience. INFO partnered with Adyen to help map out the user experience for applicants and co-design the new career hub.
The solution
To help Adyen achieve their goals, we approached this project with a systemic mindset to help uncover and tackle the challenges of designing a digital product that fits within the organizational context. Starting with an ecosystem map, we mapped the interrelation of the processes around the career hub to grasp its context in the organisation. We then scoped the role of the platform and defined key questions to address in order to ensure a platform that would bring value to Adyen as well as their applicants.
In today’s job market, where first impressions matter greatly, we focused on understanding what makes people more or less likely to apply for a job and how to communicate with those needs in the language of Adyen. With a focus on the needs of the key personas of Adyen, we began concepting and validating the new experience of the Career hub through continuous iteration and testing. During this process we provided evidence for making the right design decisions moving forward. Our role also involved continuous alignment with Adyen’s stakeholders that facilitated a smooth decision-making process along the way.
A fully digital career site was launched globally in April 2020. With this new career hub, the awareness and discovery of Adyen is being facilitated, allowing insights about people, culture and the Adyen way of working. This also includes managing expectations about how working at Adyen looks like and how your career can grow with them. In short, helping future applicants understand what being part of Adyen means.
The results
The launch of Adyen’s Career Hub marked a significant milestone in enhancing their employer brand and attracting top-tier talent. The new platform provides a seamless and engaging experience for applicants, offering deeper insights into Adyen’s people, culture, and way of working. By clearly communicating expectations and career growth opportunities, the Career Hub ensures that potential candidates can make informed decisions about joining Adyen. The structured and user-centered approach taken throughout the project has resulted in a more intuitive and compelling application journey, ultimately strengthening Adyen’s ability to connect with the right talent globally.
Adyen about our collaboration:
“Working with INFO helped us focus on the core aspects for creating a richer experience of our global Career Hub. Their balance between strategy, research and design meant we were able to identify the key needs of potential applicants and how to address them in the most beneficial way. By the same token, INFO’s collaborative approach made it easy to co-create the career hub across a diverse set of stakeholders, which ensured that the core values of Adyen was brought to the forefront of the career hub experience.”
– Beatrice Askaner, Head of Marketing Europe – Adyen
Let’s look forward together
Get in touch and let’s see how we can help you advance.
Hoite Polkamp
Director of Business Development